
Globalization is a trend of 21st
century. Now a day all corporate work is concerned with
excellent communication.Because in management right flow of communication is required from apex to
bottom level.Communication is key factor in creation,
implementation,
monitoring & reporting all corporate activity.So the corporate communication is
getting broader in all sector & there is a huge demand of professional, who can handle this domain. As we all know
English is the most acceptable communication language around the world. India, china, Brazil & south
Africa are main destination of investor, In present
scenario we are
ahead among them.So it become more important to train our people for upcoming challenge.
If we look back to few year from now the chain of communication was as follows, company communicate with there consumer through press release & with there employee through internal bulletins. Today communication has gone up manifold.
Duties of corporate communicator
As a corporate communicator, an individual become face of the organization. The skill sets required in communicator is ability to articulate ideas & expressed in lucid manner.They involve in internal communication as well as external communication.
Future prospect
India is a land of opportunity.There is enormous scope for corporate communication in India, plentiful reason for that. We need to use developed tool for improving communication skill & external scenario has become more dynamic.